The trailblazing battery manufacturer İnci Akü claimed a spot in the Turkey’s Most Valuable Brands top 100 list prepared by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. İnci Akü’s brand value is revealed to be US$29 Million.

As the first company in its sector to establish an R&D Centre, invest in technology and develop energy storage solutions for the future, İnci Akü’s trailblazing achievements in 2010 included winning the right to participate in the Turquality programme. The recently-launched Global Branding Project evidences the acceleration of İnci Akü’s branding drive; this flag carrier of exports in its sector now ships to 72 countries in four continents. İnci Akü moves up from 213th to 221st in the top 1000 exporters report prepared by Turkish Exporters Assembly as of 2012.

‘The rise of eight places in the current year report of Turkish Exporters Assembly testifies to İnci Akü’s tremendous growth momentum. In line with our vision to position ourselves amongst the top ten battery manufacturers in the world, we increased our total sales revenue by approximately 15% in 2012 year-on-year. We break historical production and sales records, and 60% of our total sales revenue is derived from export sales to 72 countries. Our successes are crowned with numerous awards. We were named the Most Competitive Company of 2012 by the Eighth Competition Congress organised by the Federation of Industrial Associations (SEDEFED) and Turkish Industry and Business Association (TÜSİAD) – Sabancı University Competition Forum (REF). The İnci Akü corporate website recently won a ‘Best in Class’ in IMA (Interactive Media Awards), one of the most prestigious international prizes in the digital world: www.inciaku.com, where we share our corporate information together with recent developments in the battery sector, won in the production category. We improve our brand value with each investment, project we realise, and with each award that crown such achievements. This will greatly contribute to our efforts to take a spot amongst Turkey’s Most Valuable Brands,’ said Chairman of Board of Directors and CEO of İnci Akü Göksel Paker, commenting on the company’s rise.

The purpose of the research is to assess the impact of company operations and activities on brand value. To this end, Brand Finance has introduced the value-based marketing approach in Turkey, its goal being the replacement of a revenue-based agenda. According to Brand Finance’s research, the total of the most valuable 100 Turkish brands is US$31,240,000,000.